Westerly, Rhode Island... The Washington Trust Company, Rhode Island's largest independent bank, has recently launched a redesigned website (www.washtrust.com) to better meet customer and visitor needs while providing easier navigation to online banking and other resources.
"As Washington Trust continues to grow as a community bank and wealth management leader, it is important that our online experience matches with our reputation for quality, personal service and trusted advice,” stated Elizabeth B. Eckel, Senior Vice President of Marketing and Investor Relations. “The new site has a sophisticated, yet warm and welcoming design while providing more information with fewer clicks," she added.
Improvements have been made to each section of the website, with the most notable changes taking place on the homepage. The site’s homepage now welcomes visitors with rich new colors, a clean design, and rotating images with featured content focusing on the Bank’s deep history, extensive community involvement, and different lines of business.
Other enhancements to the homepage include:
The new site boasts customer quotes and testimonials, as well as business spotlights throughout the site. A Security Center is accessible from every page to provide customers with information on how to protect themselves from identity theft and fraudulent scams. Also available at the bottom of each page is a comprehensive directory of links providing easy access to the most popular pages on the site.
The site is now easier for customers to use and provides the Bank with increased flexibility to promote different products and services. It will greatly improve the user’s experience as many Washington Trust customers are now turning to the Internet for their banking needs.
The Washington Trust Company is a subsidiary of Washington Trust Bancorp, Inc., a $2.9 billion corporation headquartered in Westerly, Rhode Island. Founded in 1800, Washington Trust is the oldest community bank in the nation and is the largest independent bank headquartered in Rhode Island. A state-chartered bank, Washington Trust offers a full range of financial services, including business banking, personal banking, and wealth management and trust services through its offices located in Rhode Island, Southeastern Connecticut and Massachusetts. The Corporation's common stock trades on The NASDAQ Global Select® Stock Market under the symbol WASH. Web site address: www.washtrust.com.