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MEDIA CONTACT: Elizabeth B. Eckel, Senior Vice President, Marketing
TELEPHONE: 401-348-1309
EMAIL: ebeckel@washtrust.com
DATE: March 15, 2012

Washington Trust's "I Luv RI" Campaign Receives Regional Award

Public Relations Society of SENE Honors Bank for Community Relations/ Cause Marketing


Washington Trust’s Marketing Department celebrates PRSA Award, left to right: Laura Dunleavy, Tammy Joslin, Christy Birchell, Monica Clearkin, Beth Eckel, and Sharon Walsh.

Westerly, Rhode Island... Washington Trust recently received an Excellence award, in the Community Relations/Cause Marketing category, from the Southeastern New England Chapter of the Public Relations Society of America (PRSA/SENE) for the Bank's I Luv RI social media campaign. Introduced in July 2011 on Facebook and the Internet, www.iluvri.com, I Luv RI is the Bank's ongoing initiative to promote Rhode Island businesses and celebrate all that's great about the Ocean State.

"We are thrilled with the success of the I Luv RI campaign and honored to be recognized for our efforts to help support Rhode Island businesses, events, and causes," said Joseph J. MarcAurele, Washington Trust's Chairman, President & CEO. "In just over six months, I Luv RI has already attracted more than 10,000 Facebook "likes", with an average of 160,000 post views, and more than two hundred and fifty business coupons."

"Year after year, we continue to be overwhelmed by the amazing talent and accomplishments of public relations practitioners in the region, and we're very pleased to honor Washington Trust for winning an Excellence Award for their I Luv RI initiative," said Scott Fraser, president of PRSA/SENE and principal at Fraser Communications Group.

All Rhode Island businesses and non-profit organizations are welcome to like, post, or participate on the I Luv RI www.iluvri.com website and I Luv RI Facebook page. The site offers spotlights on Rhode Island businesses and non-profits, posts on Rhode Island events, special contests, discount coupons, videos, and fun facts. The Bank also offers free in-branch displays, digital advertising, and e-news promotions.

For more information about the I Luv RI campaign, or to get involved, visit www.iluvri.com or email the Bank at marketing@washtrust.com.

The PRSA/SENE 2nd Annual Excellence Awards honored eight statewide organizations and companies that were recognized for outstanding public relations strategies and tactics across a spectrum of specialty areas. Entries were judged on research, planning, execution and evaluation. Established in 1982, the Southeastern New England Chapter of the Public Relations Society of America (PRSA/SENE) is the among the region's largest professional organizations for public relations professionals. Members of the non-profit association represent corporations, agencies, sole practitioners, military, government, health care and other service organizations throughout Southeastern New England.The PRSA/SENE Excellence Awards recognize outstanding public relations strategies and tactics across a spectrum of specialty areas. Entries are judged on research, planning, execution and evaluation. The Capital Region New York and Yankee Chapters of PRSA judged this year's award entries.

Founded in 1800, Washington Trust is one of New England's premier financial services companies, providing commercial banking, personal banking, mortgage banking, and wealth management services to individuals and institutions throughout the region. Our Commercial Banking Group offers a full line of commercial and industrial lending, commercial real estate, and cash management services to borrowers throughout the Northeast. Our team of experienced professionals are dedicated to providing customized, comprehensive financing and personalized services. The Washington Trust Company is a subsidiary of Washington Trust Bancorp, Inc., (NASDAQ Global Select, symbol: WASH).

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